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Wednesday, January 13, 2021

AirAsia’s digital platform eyes more airline partnerships

AirAsia Group CEO Tony Fernandes delivers his keynote address during the AirAsia Digital media briefing at NU Sentral, Kuala Lumpur September 24, 2020. — Picture by Shafwan Zaidon
AirAsia Group CEO Tony Fernandes delivers his keynote address during the AirAsia Digital media briefing at NU Sentral, Kuala Lumpur September 24, 2020. — Picture by Shafwan Zaidon

KUALA LUMPUR, Jan 13 ― Malaysian budget carrier AirAsia Group’s travel, e-commerce and fintech unit airasia.com is in partnership talks with several Middle Eastern and European airlines, its chief executive said on Wednesday.

Airasia.com CEO Karen Chan said the company was working on selling more flights on the online platform.

“Apart from just selling AirAsia flight tickets, we are now selling any airline’s flights tickets. We are now in serious discussions with quite a few full-service carriers,” Chan said at a CAPA Centre for Aviation event.

She said the company is working closely with Middle Eastern airlines to drive traffic to pilgrimage destinations.

“Religious travel has taken a huge delay, and already we are getting a lot of requests from customers for pilgrimages,” she said.

Airasia.com is also in talks with some European airlines, she said. “Once the international borders are open, all of us are banking on the pent up demand,” she said without providing details.

Last November, airasia.com announced a strategic partnership with Turkish Airlines for cross-promotion of its flight inventory with AirAsia flights, and offer travel itineraries with discounted fares.

“Now we can pull their content and inventory onto airasia.com’s platform,” Chan said. The company offers more than 15 lines of products online and via its super-app “to fly, to stay, to shop, to eat”, an earlier media statement showed.

With the airline business taking a hit from the coronavirus pandemic, AirAsia Group last year rebranded its digital arm as AirAsia Digital, which houses airasia.com.

Malaysia’s flagship budget airline AirAsia Group said last September it is considering raising capital to expand its digital business. ― Reuters




Source: Malay Mail

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