Friday, March 17, 2023

Why Restaurant Loyalty Programs Are Now Less Rewarding

Unhappy woman holding a coffee and bagel
frantic00 / Shutterstock.com

You’ve probably noticed shrinkflation at the grocery store, but the concept of getting less is popping up in another place: your favorite restaurant loyalty program. The New York Times reports that restaurants such as Dunkin’ and Starbucks are requiring you to spend more before you can redeem loyalty program rewards. Some programs are growing more complex, and now include various tiers.



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