13 May 2026

New Car Prices Are Nearing $50K. These Are the Most Affordable Brands

USA TODAY Network / Reuters

Only five major car brands averaged sales prices under $40,000 in the United States in April 2026 as new car prices continue to rise and car shoppers are feeling the pinch. Consumers paid an average of $49,461 for new cars in April 2026, according to Cox Automotive’s Kelley Blue Book. The average April price was up 0.7% from March 2026’s average of $49,124, and also a 1.8%



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